“You can’t create something huge without starting small,” says Joanna Alberti, founder and creator of the custom line of cards, stationery and social expressions called philoSophie’s®.
philoSophie’s® is a line of stylish illustrations featuring the character Sophie and her inspirational thoughts on friendship, love & confidence. What began as a love for drawing the fun and whimsical character of Sophie has grown into a lifestyle and ever-growing business for Joanna.
Alberti hand embellishes every card she designs, from everyday occasions, birthdays, weddings and baby announcements to holiday cards and personal stationery, with a touch of glitter and a stroke of blush. Joanna expresses pride in saying that all her designs are made in the USA with love…and it shows.
Meet the enterprising Joanna Alberti, who launched her own small business in her mid-twenties, and find out what she has to say about launching a small business and building a brand.