Campaign for the GRAACC Children’s Cancer Support Program in Brazil Wins Three Awards for Creativity

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The 2014 campaign by Ogilvy Brasil for the GRAACC children’s cancer support program in Brazil has won three awards at the Cannes Lions International Festival of Creativity, which is currently being held at the Palais des Festivals in France.

The campaign, entitled “Carequinhas,” received three awards, two golds and one silver, in the Lions Health healthcare communications category.  Popeye, one of the three King characters featured, was the image selected for the publicity and press coverage!
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Olive Oyl Goes Bald for Worthy Cause

Olive Oyl was honored to join other famous cartoon characters from all around the world in going bald to spread the message that a child with cancer deserves to be seen just like any other child. This wonderful project is called Bald Cartoons and the campaign originated in Brazil to raise awareness about the self-consciousness some young cancer patients feel after they lose their hair during treatment.
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